Case Study
Sunshine Institutions Logo & Visual Branding
Scope Of Work :
- Logo Design
- Brand Guidelines
- Digital Branding
Project Overview
Sunshine Institutions aims to strengthen its brand presence with a professional logo, clear brand guidelines, and a cohesive digital branding strategy. This project focuses on enhancing the institution’s visibility and consistency across all platforms.
Logo Design
The logo features a book and rising sun, symbolizing education and growth. The clean, modern typography enhances brand recognition, and the two color variations—purple and white—allow for flexible usage across different materials and platforms.
Brand Guidelines
- Colors: Purple and white for trust and clarity.
- Typography: Bold, modern fonts to convey professionalism.
- Logo Usage: Consistent spacing, size, and placement across all media.
- Tone: Authoritative but approachable, reflecting the institution’s values.
Digital Branding
A strong digital presence is built through consistent logo use and color schemes across websites and social media. The strategy also involves creating engaging content that resonates with students and parents, enhancing brand recognition online.
